Addressing FAQ's on your sales page saves your customers valuable time and brain space in the buying process.
Instead of having to send you an email, hunt through the rest of your website, or open their social media apps to send you a DM, everything they need to know about your offer is laid out right at the bottom of your sales page.
What a powerful act of customer service!
Unfortunately, many business owners feel stumped about what FAQs they should include on their sales page. Allow me to shed some light on this!
Here's a non-exhaustive list of common FAQs you might need for your offer:
IF YOU ARE SELLING A COURSE…
⚡Refund or cancelation policy (this is a MUST, always)
⚡Custom payment plans + scholarships
⚡1-on-1 support availability from teacher
⚡Time commitment required for program
⚡Course pace (self-paced vs. dripped)
⚡Lifetime or limited access to content
⚡How to know if the customer is truly the right fit
⚡How to get in contact if they have another Q
IF YOU ARE SELLING A MEMBERSHIP OR GROUP PROGRAM…
⚡Refund or cancelation policy (this is a MUST, always)
⚡Custom payment plans + scholarships
⚡1-on-1 support availability from teacher
⚡Attendance + replay policy for LIVE coaching calls
⚡When + where live calls take place
⚡How to know if the customer is truly the right fit
⚡Someone who isn't in your target audience wants to join
⚡How to get in contact if they have another Q
IF YOU ARE SELLING A COACHING PROGRAM…
⚡Refund or cancelation policy (this is a MUST, always)
⚡Custom payment plans + scholarships
⚡Your professional certifications
⚡Difference between coaching + therapy
⚡How to know if the customer is truly the right fit
⚡Someone who isn't in your target audience wants to join
⚡Your inclusion policy
⚡How to get in contact if they have another Q
MISCELLANEOUS FAQ’S YOU MIGHT NEED…
⚡Additional equipment recommended
⚡What makes your offer different
⚡Summary of your teaching methodology/philosophy
⚡Physical product box contents + delivery dates
⚡Clarification on a complicated inclusion
⚡Digital product licensing opportunities
Remember, your offer may require unique FAQ's that are not on this list.
Think of the questions you get a lot via email/DMs, the questions you're likely to get during your launch, or the questions you wish people would ask before buying.
Choose 7-10 FAQ's, then answer them empathetically and thoroughly to help your customers feel safe!
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