9-Grid Toolkit

Ditch IG grid posts for good (or just for a while!) by turning your profile into a strategic sales funnel that educates and warms up new leads!

A little birdie told me that you’re exhausted from creating so much content for Instagram, and the algorithm is KUH-ILL-ING you.

Your time is so stretched these days from writing feed posts, posting Stories, recording Reels, and answering DMs. As your reach and engagement stats continue to tank, you're feeling more frustrated than ever. Is Instagram even worth it anymore? Should you stick around?

Oooof. I've been there. Can I tell you a story?

When the global pandemic hit, my feed post engagement took a nosedive and never recovered. I tried everything I could to make the algorithm robots happy. I danced around on Reels, used 30 strategic hashtags per post, posted new captions 3-5 times per week, interacted with accounts for 30 minutes a day... you name it.

But I struggled to justify the 7+ weekly hours I poured into social media content creation just to see a totally lackluster (read: basically zero) return on my investment. I was burnt out, angry, and over it.
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So late one night while my entire IG audience was sleeping, I archived my entire profile feed and replaced it with the 9-Grid, a strategic sales funnel designed to warm up new leads and GET ME THE HECK OFF OF THE INSTAGRAM HAMSTER WHEEL...

...and it WORKED.
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When the world woke up and saw what I did, I was flooded with DMs and new followers clamoring for answers. Why did I do it? HOW did I do it? What results did I expect to get? Could I teach them how to do it too?

Today, a YEAR since taking my 9-Grid LIVE and tracking my results, I'm ready to spill all the details and show you the ropes so you can step back from posting to the grid, and put your time and energy back where it's already netting you your best results.

The 9-Grid Toolkit was designed to help you...

1. Focus Your Time & Effort

Identify where your ROI is actually coming from on IG so you can go ALL-IN in those places and step back from posting to your profile (where you don't see much engagement).

An illustrated icon of a waiter’s hand holding a covered plate.

2. Prequalify New Leads

Welcome brand new visitors to your feed and give them ALL the juicy details they need to understand if they want to hit follow and enter your sales funnel.

An illustrated icon of a credit card inside a speech bubble.

3. Serve to the Sale

Spend most of your energy nurturing your WARM leads on Stories, Reels, and in the DMs to keep building trust and connection. When they're ready, they'll buy from you!

The 9-Grid Toolkit Includes:

1.5 Hour Captioned Video Training

A captioned tutorial for all the visual and auditory learners out there who love templates and cool docs as much as anyone, but need a bit more verbal guidance as they work through a resource at their own pace. Includes 1 hour of training and 30 minutes of Q&A with real biz owners, just like you!

9-Grid Strategy Workbook

A 30+ page, FILLABLE PDF workbook to help you strategize and map out your new 9-Grid from start to finish. Print it out and scribble to your heart's connect or annotate with your favorite digital software! Clickable links to the video training and caption outline document are located inside for easy reference!

Caption Outlines & Brainstorming Document

Copy this Google Doc directly into your own Google Drive and start drafting your captions right away! This document contains even more brainstorming questions to get super clear on your brand and offer suite PLUS helpful caption outlines for each post in the grid!

Tips for Designing, Publishing, Tracking ROI, and MORE!

I've literally thought of EVERY QUESTION you could possibly ask me about the 9-Grid*, from how to identify WHERE you should spend your time on IG instead of the feed, where to find cool grid design templates, a checklist for publishing so you won't forget anything important, tracking your results, how and when to edit the 9-Grid after you publish it, etc. It's all packed into the workbook!

_{*But if I missed something, send me a DM on Instagram! I'd love to answer your Q and update the training!}

"I already feel relieved by the amount of guilt / stress falling off my shoulders. I’m a mostly referral-based business and was feeling so burnt out trying to come up with feed content all the time. Now I can show up online in a way that works and feels natural to me. I’m excited to create my 9-grid!"

ANDREA, SYSTEMS STRATEGIST

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"I'm most excited that I have this asset now to clearly and concisely let all newbs to my profile know exactly what they're getting into (and help the right ones know to stay). And I can repurpose these words elsewhere, like I already did in a couple places in the email newsletter I sent today. THANK YOU SO MUCH."

tracy, business coach

Frequently Asked Questions

What industries or biz types are best-suited for a 9-Grid?
A 9-Grid is a great fit for a LARGE variety of industries! I've helped coaches, course creators, membership leaders, mastermind hosts, service providers, and even software companies strategize their 9-Grids! And nope, you don't need to have a certain amount of followers to successfully utilize one. That means if your biz is brand new, a 9-Grid could still be an awesome choice!*
But here's how you can determine if this is NOT a good fit for you:

If your brand requires a visual portfolio AND you get most inquiries or sales through Instagram (example: photographer, hair stylist, tattoo artist, painter, calligrapher, graphic designer, and certain educators whose followers interact a lot with your feed and DM you to book) you might want to stick with posting to the feed like normal. However, utilizing 3 "Pinned Posts" at the top of your feed would be a great idea!

If your Instagram stats and analytics reveal that your feed posts are gaining great traction, reach, and engagement, then you might want to keep posting there. The whole point of the 9-Grid is to free businesses up from what is NOT working for THEM so they can prioritize their energy where they'll get the most ROI. If feed posts are working for you, you don't need this Toolkit.
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HOWEVER, let's say you ARE a visual portfolio based brand (for kicks and giggles: pretend you're a high-end graphic designer) BUT you get your clients predominantly via word-of-mouth referrals and are hardly on social anyways. In that case, a 9-Grid could help you create a strong professional presence on your profile so that anyone who finds you there can see that you're a real person with a real business, then click your bio link to check out your website.

_{*Friendly reminder to please read my FAQ about guaranteeing your results. It's important for you to understand that there is NO magic pill or formula that makes you oodles of money without holistic efforts and hard work. No super cool strategy (not even the ones your favorite guru swears by) is a magic fix-all.}
What about Pinned Posts? Can I use those instead?
I think I need extra help on this. Can you create my 9-Grid for me?
Yes! Check out my services page to request a 9-Grid Strategy Package! I would be happy to help you map out your entire 9-Grid during a 2-hour intensive strategy call. I won't write your captions for you but I'll provide thorough, CUSTOMIZED outlines for each caption based on your exact brand and offer suite. Then you can write your captions yourself or use your in-house copywriter to write them for you!
Does this kit include graphic design templates?
Can you guarantee that I'll make more sales if I purchase your Toolkit?
It would be unethical of me to promise that you’ll become more profitable simply by downloading a resource from my shop. Your profitability also depends on if your ideal audience really wants your product or service, how well you market yourself online, and how great your website traffic is.

If you are launching a NEW business, service, or product, this Toolkit will give you a solid foundation for your copy... but you may need time to see the sales you hope for. If your offering has been well-received by your ideal clients and you generally get good traffic to your website, my sales copy Toolkits may stand a very good chance at helping you to convert more warm leads into paying customers! But again, sometimes it takes time. That's totally normal. Nurturing our leads is a long game. :)

Remember: making sales depends on more than just copy and messaging. But copy and messaging definitely play a huge role so it's important to learn great strategy!
I'm looking for BIPOC scholarship information.
Reparations matter. Going Ultraviolet is proud to offer a 50% off scholarship to Black & Indigenous People of Color to make this Toolkit more accessible to marginalized business owners who deserve the same shot at achieving their dreams! You do NOT need to fill out an application to request this scholarship.

Please use the code DREAM916 to take 50% total off of your purchase on the Pay In Full OR Pay Plan option. (Please be aware that these BIPOC scholarship codes are different from the Sales Page Toolkit scholarship codes. You may need to check out in 2 separate transactions if you are purchasing both Toolkits.)
I'm a copywriter or social media manager. Can I purchase this to use with my own clients?
Yes, you can purchase The 9-Grid Toolkit if you're a copywriter or social media manager! My terms are that you cannot take my methodology, redesign it and wrap it up into a digital product, and sell it as your own. But you are 100% welcome to join, learn my strategy, and put it into practice with your clients. You're even allowed to add your own signature flare to it as you grow in confidence! Full terms and conditions are available here.
I have a membership or group coaching program. Can I license this Toolkit for my students?
What's your refund policy?
Due to the digital nature of my products, refunds are not accepted. By purchasing this Toolkit, you agree to these terms.

But I want to help you make sure this is the right investment for your business, and I understand if you have questions. Send me an email at kristen@goingultraviolet.com to tell me about your business needs and ask me anything about the kit. I'll give you my honest, ZERO-OBLIGATION opinion on whether or not this template is a good fit for you.

You'll never be forced to buy something you don't want or that won't work for your brand. Scout's honor!

Three seconds away from mailing an envelope filled with tiny, egregiously sticky flecks of hot pink glitter to Meta HQ and chucking your iPhone out of the window?

You might need The 9-Grid Toolkit.

If your ROI isn't coming from your feed posts, why not experiment and STOP posting them so you have more TIME, ENERGY, and JOY for the parts of Instagram that you actually LIKE?

(Ya know, the places that are actually getting you the best results anyway?)

I developed the 9-Grid so that my social media marketing strategy would be more sustainable. You can enjoy a slower, more intentional pace, too!

The 9-Grid has relieved me of so much pressure, cut my weekly content creation hours from 7+ to 2-3, helped me increase my Stories reach by 330%, and helped me grow my account by 600+ followers in less than a year with NO ADS.

But the best part? I know that my feed is SERVING my brand new leads by giving them all the info they need UP FRONT to understand who I am and what the heck I'm selling to know if they wanna stick around and hit the follow button.

Our connection after that builds trust, and that trust nurtures sales.

So if you can't muster up infallible energy for each new act in the Zuckerberg Circus, I'm with you. Do something simpler and more strategic for your customers. And do it for you.

Sustainable, humanized sales copy is always worth the investment.

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